The reality is that the vast majority of us want our works to be read and appreciated for the sake of the art. but not to the exclusion of hopefully making a few dollars!
When I began my writing career, I came to the early realization that the odds of me making significant money are heavily stacked against me and as such, I don't harbour any false illusions. It was evident to me that if selling books is more than just 'writing books'. I need to think of my book a product where marketing principles apply to the sales and distribution channels.
The key to most successful ventures is marketing and networking. An amazing novel will be enjoyed by friends and family of the author - or their immediate network, but market analysis, promotion and planning are critical if the author would like to increase sales. Marketing is not my profession or my forte but I do understand that part of the promotion and marketing of a book (or any product for that manner) is tracking metrics in order to measure and identify what marketing and distribution strategies work best. I have started to track all of the metrics, both on a daily basis and as I make updates to my website or how my books are listed online. WIthout tracking these metrics, I'd have no way to assess the impact of my decisions.
Even what would appear to be minor changes in how a book is listed on Amazon can impact the prospective readers of your book. Subtle variations in the wording of the synopsis, a new book cover, or even the categories in which the work is listed can impact visibility to the reader and can also add to or detract from the reader's decision if they will purchase the book
As I grow as an author, I also become more cognizant of the importance of social media, basic marketing principles, data analysis, search engine optimization and networking techniques.
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