As I have started my mission to not only be a writer but to be an author (to split a fine hair, I'm speaking of a published author), I've come to the realization that my strength is not in the area of social media promotion and building a digital presence. To be honest though, I think that I do need to give myself some credit in my growth in this area. My knowledge is minimal, but I'm smart and I definitely understand data analysis and trends. I have no question that I will figure it all out.
I am very fortunate though that I have the assistance of a whiz of a digital marketing guru. She's been working with me in terms of helping me understand the do's and don'ts of digital marketing (and if she read this right now, she'd say that I'm being much too verbose, and she's probably right, but heck, I'm a writer, it's an occupational hazard!). I'm very fortunate to have her guidance and I look forward to unveiling her website in my Writer's Wresource section.
In my last course within the creative writing program, my instructor mentioned to the class that having a digital presence is not only critical to an author that would like to be published, but it's also imperative to have started on the development of the presence long before the author's books are to be published.
It may be a horse of a different colour, that's for sure, but I've never been shy nor backed down from any opportunities to learn something new!